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Press release


dated 18.02.2025, No. 25

Entry bold

4th Tölzer Land Tourism Day on March 13

1.30 - 6 p.m. at the Hotel Flesslers Lenggries

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Bad Tölz-Wolfratshausen/Lenggries district. Hosts, tourism service providers, companies and interested citizens are invited to the 4th Tölzer Land Tourism Day about tourism in the Bad Tölz-Wolfratshausen district on March 13 in the newly opened Hotel Flesslers in Lenggries.

The marketplace with around 30 regional exhibitors will once again offer plenty of opportunities to find out about the region's tourism offerings, get advice and network, while the lecture program will provide concrete and easy-to-implement approaches for everyday tourism marketing and service.

At 3 p.m., Marcel Brunnthaler's expert presentation "Everything from a single source: AI-supported communication across all channels" will use live examples to show how artificial intelligence can make external communication more professional, efficient and consistent.

Afterwards, Ingrid Dietl 's presentation "Between click and cordiality - genuine service as a future factor" will shed light on how hosts can create trust through humanity, create wow moments, master challenging situations and complaints with confidence and inspire guests.

Exhibitors at the Tourism Day marketplace include

  • the Upper Bavaria-Munich Tourism Association with the "Echt Digital" and "Echt zukunftsfähig" programs with the opportunity to receive live advice from an eCoach;
  • the German Tourism Association with the quality initiative "Sterneferien" and the ADFC with "Bett & Bike", in order to be classified as a bicycle-friendly establishment;
  • The district's climate protection officer, the public transport marketing officer with climate-friendly mobility offers and the lower nature conservation authority with nature conservation rangers and area managers;
  • Tourist information offices of the towns and municipalities in the Tölzer Land;
  • our partner associations "Bauernhof und Landurlaub im Bayerischen Alpenland" and "Bayerischer Hotel- und Gaststättenverband";
  • the Bayerische Regiobahn (BRB);
  • The "dochdort" podcaster Lisa Steinbacher, who also wants to collect sound bites for the recurring podcast question about the "Bilderbuchland Tölzer Land" this afternoon;
  • as well as various experience partners (e.g. museums, leisure partners, etc.) from the region.

The Tourism Day brings together practical knowledge and regional diversity. Here, visitors can make contacts, hold personal information, specialist and advisory discussions with tourism professionals, hosts, associations, service providers and tourism companies and gather ideas for the future development of tourism.

Participation in the Tourism Day is free of charge, but online registration is requested for better planning. The full program with speakers and exhibitors as well as registration and travel information can be found on the Tölzer Land Tourismus website at www.toelzer-land.de/tourismustag.

Marlis Peischer
Press Officer / Head of the Press Office
Bad Tölz-Wolfratshausen District Office